Florida Tobacco Program
Logic Model
The Florida TobaccoProgram
logic model was designed to illustrate how the program inputs result in
the program goals of prevention, reduction, and protection. As shown in
this model (see Logic Model below), there are three basic types of
activities that comprise the program inputs: 1) Increasing awareness of
key tobacco issues; 2) Engaging in the policy process regarding tobacco
issues; and 3) Promoting cessation efforts and services.
The first two types of activities,
increasing awareness and engaging in the policy process are applied toward
the front end of the process and contribute to the de-normalization of
tobacco attitudes and behaviors at the community level. These two types of
activities promote this change from two levels. Increasing awareness
activities (hereafter referred to as Type 1 activities) seek to achieve
critical awareness of tobacco throughout the community by educating and
informing community members through a variety of means. Achieving critical
awareness among community members will encourage and facilitate community
action at a grassroots level. This action will take several forms. It will
result in individuals making choices about their own tobacco related
behaviors (identified in the top three rectangular boxes) resulting in the
realization of the program goals at an individual level. This grassroots
action will also result in community support for the strengthening of
policies that restrict tobacco products, the distribution and marketing of
those products, and their consumption. This community support for policy
changes will be necessary for the success of the efforts by program
clients who engage directly in the policy process.
Engaging in the policy process regarding
tobacco issues constitutes Type 2 strategies and activities in this
logic model. These program inputs include engaging advocates in the policy
process at the local level, which will affect change at the organizational
level of the community. Stronger tobacco control policies will contribute
to the critical awareness of tobacco in the community, and will also
result in behavior changes that again support the three goals of the
program (the lower row of three rectangular boxes). Consequently, while
the awareness raising activities promote community change from the
grassroots level (a bottom up strategy), the policy engagement
activities promotecommunity change from the organizational and
community levels (top downstrategies).
Furthermore, as noted in this diagram, the behavioral changes that occur
at both levels contribute to less social modeling of tobacco use, which in
turn result in more behavioral changes related to the program goals and
contribute to a continuation of the de-normalization process.
Cessation support, as the third type of
program input (Type 3), addresses theincreasing need for
cessation services that result from more people choosing to quit tobacco
use. This support includes providing or coordinating services for youth
and young adults (through the STRIKE program), as well as promoting
available services for all community members.
These three types of program inputs imply
the need for a fourth type of program action that is not identified on
this logic model, the development and maintenance of organizations capable
of implementing these tasks. While this type of program activity is not
considered a program input, it is necessary to include these types of
activities in program planning, and is therefore included in this program
plan as Type 4 program actions.
