Florida Tobacco Program Logic Model
The Florida TobaccoProgram logic model was designed to illustrate how the program inputs result in the program goals of prevention, reduction, and protection. As shown in this model (see Logic Model below), there are three basic types of activities that comprise the program inputs: 1) Increasing awareness of key tobacco issues; 2) Engaging in the policy process regarding tobacco issues; and 3) Promoting cessation efforts and services.
The first two types of activities, increasing awareness and engaging in the policy process are applied toward the front end of the process and contribute to the de-normalization of tobacco attitudes and behaviors at the community level. These two types of activities promote this change from two levels. Increasing awareness activities (hereafter referred to as Type 1 activities) seek to achieve critical awareness of tobacco throughout the community by educating and informing community members through a variety of means. Achieving critical awareness among community members will encourage and facilitate community action at a grassroots level. This action will take several forms. It will result in individuals making choices about their own tobacco related behaviors (identified in the top three rectangular boxes) resulting in the realization of the program goals at an individual level. This grassroots action will also result in community support for the strengthening of policies that restrict tobacco products, the distribution and marketing of those products, and their consumption. This community support for policy changes will be necessary for the success of the efforts by program clients who engage directly in the policy process.
Engaging in the policy process regarding tobacco issues constitutes Type 2 strategies and activities in this logic model. These program inputs include engaging advocates in the policy process at the local level, which will affect change at the organizational level of the community. Stronger tobacco control policies will contribute to the critical awareness of tobacco in the community, and will also result in behavior changes that again support the three goals of the program (the lower row of three rectangular boxes). Consequently, while the awareness raising activities promote community change from the grassroots level (a bottom up strategy), the policy engagement activities promotecommunity change from the organizational and community levels (top downstrategies). Furthermore, as noted in this diagram, the behavioral changes that occur at both levels contribute to less social modeling of tobacco use, which in turn result in more behavioral changes related to the program goals and contribute to a continuation of the de-normalization process.
Cessation support, as the third type of program input (Type 3), addresses theincreasing need for cessation services that result from more people choosing to quit tobacco use. This support includes providing or coordinating services for youth and young adults (through the STRIKE program), as well as promoting available services for all community members.
These three types of program inputs imply the need for a fourth type of program action that is not identified on this logic model, the development and maintenance of organizations capable of implementing these tasks. While this type of program activity is not considered a program input, it is necessary to include these types of activities in program planning, and is therefore included in this program plan as Type 4 program actions.